As many a reader may know, most serious companies are so aware of the fact that their very existence depends on their loyal clients, that they will go to great extents to show how much they care about them.
The truth is, having a great product to sell is simply not enough. This is specially true of the luxury brands. Why? Because those who can purchase such wares, expect the very best; and this of course includes "how well they'll be treated".
When it comes to items to which we get "connected" on an emotional level, this is all the more relevant.
Women for example, make an emotional connection with their handbags, whether it be a $100 dollar bag or a $10,000 dollar one. Thus, when a company understands this reality, it shall treat her in the manner that she deserves -- denoting that she is valued not only as a customer but what is even more important, as a friend.
Several luxury purveyors make a point of this by sending "tokens" of appreciation to their loyal clientele. This is surely a good practice because it clearly reveals how much a loyal client means to them.
Inasmuch as we are concerned, we take great pride and enjoyment in knowing that our wonderful clients LOVE our handbags. This is the reason why we strive to let them know how much we truly value THEIR LOYALTY AND FRIENDSHIP!
Cheers!
